Agenda-Setting
When the media tells us what to think about
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Six decades ago, Bernard Cohen observed in his book Press and Foreign Policy (1963) that while the media «may not be successful much of the time in telling people what to think, but it is stunningly successful in telling its readers what to think about.» This modest yet profound observation resonated widely and sparked the pioneering research of Maxwell McCombs and Donald Shaw. Their groundbreaking 1972 article introduced the concept of agenda-setting,Ler mais
Six decades ago, Bernard Cohen observed in his book Press and Foreign Policy (1963) that while the media «may not be successful much of the time in telling people what to think, but it is stunningly successful in telling its readers what to think about.» This modest yet profound observation resonated widely and sparked the pioneering research of Maxwell McCombs and Donald Shaw. Their groundbreaking 1972 article introduced the concept of agenda-setting, revealed how media shapes the prominence of issues in public opinion, and inaugurated a new era of inquiry into political communication. Drawing on the rich academic legacy of agenda-setting research spanning the past fifty years, Agenda-Setting: When the Media Tells Us What to Think About serves as both a comprehensive overview and an introductory guide to this phenomenon. It navigates through conceptual and methodological considerations, illuminates established findings, and delves into ongoing debates surrounding agenda-setting effects. By synthesizing decades of scholarly contributions, this book provides essential insights for those seeking a deeper understanding of the intricate relationship between media and public opinion.Ler menos
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PhD in Political and Social Sciences, European University Institute, 2012. Associate Professor at ISCTE’s Department of Political Science and Public Policy, and Researcher at CIES-ISCTE. With a keen focus on media and politics, his research delves into the intricate dynamics of media systems, media effects on public opinion, electoral campaigns, political attitudes, and voting behavior. His scholarly contributions have been showcased in journals such asLer mais
PhD in Political and Social Sciences, European University Institute, 2012. Associate Professor at ISCTE’s Department of Political Science and Public Policy, and Researcher at CIES-ISCTE. With a keen focus on media and politics, his research delves into the intricate dynamics of media systems, media effects on public opinion, electoral campaigns, political attitudes, and voting behavior. His scholarly contributions have been showcased in journals such as Electoral Studies, International Journal of Press/Politics, Journal of European Public Policy, Perspectives on European Politics and Society, South European Society and Politics, or Swiss Political Science Review. He is the author of the book Política e Entretenimento (Politics and Entertainment; FFMS, 2016), and has co-edited the book collection Representar os Portugueses: Breves Histórias de Grandes Partidos (Representing the Portuguese: Short Histories of Great Parties; Público and 100Folhas, 2019) alongside Vasco Ribeiro.Ler menos
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